Interview with Dr. Muhammad Hathut in the Al-Liwan program

Marketing creates new habits for people

Like people getting used to the IPhone, it is difficult to change it to Samsung due to getting used to it

40% of the things you do daily are automatic habits

Psychologists have scientifically found that to change a habit, a change must take place in your life. There is a recommended book called The Power of Habit that talks about the effect of habits on us.

In targeting, you must be precise and define the target group
For example, in America, there is a group called the gold mine, which is the pregnant woman who is targeted precisely, for example, in what month and on what day she will give birth.
It is called the gold mine because this group gets used to the product and it is difficult to change it - some people think that marketing is just promotion
Marketing has four main pillars
Product —> What is the added value of the product?
Pricing —> How do you price this product?
Distribution —> Where does the customer find this product?
Promotion —> How does this customer know about this product? Pricing is one of the most important and profitable marketing topics that you play in the pricing file
The price gives a very high impression of the quality of the product. One of the pricing strategies is
"Prestigious Pricing"
They are related to the prestige of the person who searches for the expensive piece, regardless of its price
Some people have a lack of self-reconciliation and try to supplement the deficiency with material things. The best marketing method is to create a habit with your customer from your product in order to gain him a permanent customer. We must be careful about our habits and values. Companies today have the ability to stop habits and create new ones. Muhammad Hattout’s rule: “Whatever you do not need, do not buy.” "
Companies today aim to provide attractive offers for long-term profit by changing the customer’s habit of getting used to it
People's behavior, as soon as they see an attractive offer with an unfamiliar price, they cannot miss this offer. Market segmentation is one of the most important marketing topics:
Some products are associated with a good or bad mental image that makes the customer not buy them. Apple uses scarcity marketing
It is a principle in psychology that a person, by nature, does not give importance to something that is available in every store, but a rare thing has importance even if he does not need it. How did he convert to marketing with scarcity?
Apple deliberately creates queues to search for its products because it creates a stamp of scarcity in the customer’s mind, knowing that it can provide it in its stock without the queues, but it deliberately uses this method.

The most important reason for Steve Jobs’ distinction and his ability to transform a company about to go bankrupt after 3 months into a company with the highest market value in the world in 10 years is
"Ability to focus as a person and as an organization"